Real-time communications is de rigueur for efficient supply-chain management and transportation logistics, especially in the “supply on demand” world we now live in.

Tracking visibility and delivery coordination are all-important.

That’s why Morgan adopted the Apple iPhone as its mobile communications platform. The device is relatively inexpensive and it is supported in more than 85 countries. What’s more, it builds GPS and many other essential features in to the handset.

Thanks to the iPhone, our customers get shipment tracking reports and recipient signatures in real-time.

It’s also saving us a ton of money. For the past 10 years we looked at our options, but found nothing that offered the flexibility we needed at a reasonable price. With the iPhone, we can document a healthy ROI. (I think a starting point of $100,000 in savings is healthy, no?)

And it’s good for the environment. D.W. Morgan is now paperless. We have eliminated paper way bills and remove some 150,000 pieces of paper—a stack as tall as a five-story building—from the consumption cycle each year.

For the icing on the cake, we got a great profile on Apple’s website. Check it out at: http://www.apple.com/iphone/business/profiles/dw-morgan/.

Fortune Small Business also featured us in a recent story about creative uses of GPS technology (July/August issue, p. 48), and online at: http://money.cnn.com/2009/07/08/smallbusiness/inexpensive_gps_phones.fsb/.