In March, Supply and Demand Chain Executive Magazine named Morgan as one of the top 20 "2006 Provider Pros to Know."

The supply chain and logistics industry has recognized what our customers already know. Our expertise and ability to deliver on our promise, is what has led us to become one of the industry's most recognized supply chain and transportation management firms.

In this newsletter, I wanted to discuss the new supply chain that is emerging. As anyone who has read Tom Friedman's The World Is Flat knows, global competition is fiercer than ever. Top executives in industries from cars to computers must begin to adjust their business priorities. Supply chain issues need to be at the top of the CEO's list. What once was the domain of operations, logistics and purchasing managers, must now become one of the CEOs critical business strategies for the overall health and success of the company.

The complex, global manufacturer's supply chain is not the same creature as the supply chain of Henry Ford's Model A. Today getting information to the right person at the right time is critical. But how do we move into this digital and real-time age of information with so many silos separating suppliers, contract manufacturers, carriers and distribution centers flung across the globe?

At Morgan, we've seen that transportation truly is the pulse of the global supply chain. The shipment of goods from facility to facility is the only consistent element throughout that chain—even as ERP systems and business processes vary from supplier to supplier. By keying upstream systems to transportation events rather than to internal IT applications, managers can keep the flow of information constant and accurate. And using transportation, they can build end-to-end awareness, from the time raw goods are procured until those goods reach the end of their lifecycle.

Transportation management companies like Morgan possess all the information needed to realize that linkage. In the past, they haven't been invited by manufacturers to synchronize that information with company purchase orders, build schedules, or demand planning. That doesn't mean creating end-to-end supply chain visibility is easy; it still takes hard work and lots of experience. Fortunately, we've proven ourselves in both of these areas.

Can you see and manage your entire global inventory? If not, give us a call. We invite your company to join the list of business leaders that are relying on Morgan to drive their operations.